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L'Oréal
Large French beauty group owning many makeup and skincare brands worldwide.
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Estée Lauder
US premium cosmetics group focusing on skincare, makeup and prestige fragrances.
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Shiseido
Historic Japanese skincare and cosmetics company with a broad international presence.
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Nivea
Global skincare brand offering affordable body face and sun care products widely available
in mass
retail channels.
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Lancôme
French luxury brand specializing in high-end skincare, makeup and fragrances (L'Oréal
group).
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Chanel Beauty
Chanel's beauty division offering perfumes, skincare and luxury cosmetics.
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MAC Cosmetics
Professional makeup brand popular with makeup artists and beauty enthusiasts.
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NARS
High-end makeup brand noted for bold colors and premium textures.
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Bobbi Brown
Brand emphasizing natural makeup looks and reliable skincare products.
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Kiehl's
American skincare brand known for apothecary style formulations and natural ingredients
(L'Oréal
group).
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La Mer
Luxury skincare brand famous for its high-end creams and restorative treatments (Estée
Lauder
group).
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SK-II
Premium Japanese skincare brand known for its Pitera essence and anti-aging products.
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Coty
International beauty and fragrance group that owns multiple perfume and makeup brands.
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Amorepacific
Major Korean beauty group owning brands such as Sulwhasoo and Laneige.
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Sulwhasoo
High-end Korean skincare brand inspired by traditional herbal ingredients like ginseng.
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Laneige
Korean mass-market skincare brand well known for hydrating product lines.
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Innisfree
Korean brand highlighting natural ingredients sourced from Jeju Island.
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The Face Shop
Korean affordable skincare and cosmetics brand popular across Asian markets.
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Missha
Korean value skincare and makeup brand known for good price-to-performance ratios.
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Neutrogena
US dermatologist-recommended skincare brand offering gentle and treatment-oriented
products.
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Olay
P&G consumer skincare brand known for anti-aging and everyday skincare products.
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Garnier
Mass-market hair and skincare brand emphasizing plant-based ingredients (L'Oréal group).
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Aveeno
Gentle skincare brand based on colloidal oatmeal and soothing formulations (Johnson &
Johnson).
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Bioderma
French dermocosmetic brand famous for micellar water and sensitive skin solutions.
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Vichy
French dermocosmetic brand leveraging thermal spring water and doctor-recommended formulas
(L'Oréal group).
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La Roche-Posay
Dermatology-focused French brand recognized for gentle, effective skincare (L'Oréal
group).
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Aesop
Australian skincare brand known for plant-based ingredients and minimalist packaging.
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Drunk Elephant
Skincare brand focused on clean formulations and ingredient transparency.
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Glossier
US direct-to-consumer beauty brand emphasizing minimal makeup and community engagement.
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Too Faced
Makeup brand known for playful packaging and colorful product ranges.
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Fenty Beauty
Rihanna's inclusive makeup brand celebrated for wide shade ranges and diverse
representation.
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Charlotte Tilbury
UK-founded premium makeup and skincare brand created by a celebrity makeup artist.
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Anastasia Beverly Hills
Brand famous for brow products that expanded into a full makeup line.
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Maybelline
Mass-market makeup brand covering mascaras, foundations and color cosmetics (L'Oréal
group).
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Revlon
Long-standing US cosmetics and personal care brand sold in many retail channels.
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Oriflame
Swedish beauty company using direct-selling channels with a focus on natural ingredients.
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e.l.f. Cosmetics
Affordable makeup brand recognized for strong value and wide availability among young
consumers.
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Morphe
Brand popular for brushes and cost-effective makeup products favored by creators.
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KIKO Milano
Italian cosmetics brand offering affordable, color-rich makeup lines.
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L'Occitane
Provence-inspired skincare and fragrance brand highlighting plant essences and essential
oils.
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Jo Malone
British fragrance and bodycare brand known for simple scents and layering concepts.
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Tom Ford Beauty
Luxury beauty and fragrance brand with bold, glamorous products.
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Benefit Cosmetics
Makeup brand known for brow products and playful, novelty packaging.
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Sally Hansen
US nail care and polish brand sold widely in mass retail channels.
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Schwarzkopf
German haircare brand offering dyes and everyday styling products.
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Wella
Professional hair brand widely used in salons for color and care products.
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Paul Mitchell
Salon brand offering hair care and styling products for professional use.
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Dr. Jart+
Korean dermatological skincare brand known for innovative masks and treatment products.
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CeraVe
Skincare brand emphasizing ceramides and barrier repair, often recommended by
dermatologists
(L'Oréal group).
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Pechoin
Established Chinese skincare brand that has modernized its image in recent years.
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Proya
Rapidly growing Chinese skincare and beauty company expanding market share domestically.
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Perfect Diary
Chinese emerging makeup brand that grew quickly through social-commerce and influencer
marketing.
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Florasis (Hua Xizi)
Chinese makeup brand inspired by traditional Chinese aesthetics and design.
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Inoherb
Chinese brand featuring traditional herbal formulas and botanical-based skincare.